Our Tools
- User Research
- Spending time with actual users can provide valuable information on how they interact with a site or product and what they want to get out of the experience.
- Usability Testing
- Observing users as they attempt to complete specific tasks to uncover issues that create difficulties for the user.
- Heuristics Analysis
- An assessment based on established design principles to improve a site's usability.
- Card Sorting
- Organization of site or navigation terms into logical groups. Users are many times asked to then label the groups they've created, giving insight into how actual users would navigate your site looking for information.
- Surveys
- Questions sent to actual or representative users to gather feedback and opinion.
- Design Prototyping
- Designing the "look and feel" using tools ranging from paper drawings to something more feature-functional using specialized prototyping tools can save a lot of money by looking at many options without investing in building, programming or coding.
- Task and Page Flows
- Task flows determine the steps a user performs to achieve a goal. Page Flows chart the pages a user visits on a website to achieve a goal.
- Information Architecture
- Developing the structure of the information on the site. Good information architecture leads to better usability, an improved user experience, and being able to expand and grow without expensive redesigns.
- Design Reviews
- Reviewing the design from a user's perspective using best practices and accepted standards. A design review is a basic way to discover the obvious points that may prevent users from completing tasks.
- Site Design
- Creating the look and feel of a website using user-centered design, which involves users from the beginning of a project to create design and information architecture which is usable, quick, easy to understand, and built to expand as your business' needs expand.
- Field Studies
- By interviewing and observing users in their workplaces, field studies can reveal how users do real work and interact with your site or product. Field studies contribute to other usability documents such as user profiles, scenarios, task analysis, and testing protocols.
- Focus Groups
- A small group selected from a wider population and sampled, as by open discussion, for its members' opinions about or emotional response to a particular subject or area.
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